Knowing the constraints on European journalists in Brussels, so as to better influence them
Background
Every day, several thousand European interest groups seek to influence European institutions. To get their point of view considered, these interest groups benefit from having their messages relayed by European journalists based in Brussels. But the task is complicated because their targets are much sought-after journalists who receive hundreds of emails every day. That being the case, how does one get the attention of these journalists? How does one convince them to pass on YOUR information?
To structure and prioritise one’s information, taking into account the way these journalists work and the constraints on them.
To use the right tools.
To set up an effective press campaign aimed at European journalists based in Brussels.
Content
Part 1: European media
Overview of European media and correspondents present in Brussels.
European journalists in Brussels: specific constraints on them and the way they work.
Communicating with European media.
Part 2: Workshop on press releases and kits
This second part introduces useful general tools for communicating with journalists. The trainer will review the relevant elements to consider in the context of European journalism.
Introduction to general tools.
How to manage conflicts.
Measuring the impact
Practical exercises.
This training is given in Enghlish only.
Trainer
Length/Dates
Length : 9 hours in total, spread over three evenings
Dates : 26/04/2010 + 5/05/2010 + 10/05/2010
Registration before the 05/04/2010: 300€
Registration after the 05/04/2010: 350€
The training is fully booked, registrations are no longer accepted. Dates for a new session will be posted in the coming weeks.